Elevate Your Social Media Presence
Are you ready to elevate your social media presence and turn likes into lasting business growth? Contact Rapid Solutions today, and let’s start strategising, amplifying your brand’s voice and joining in your audience’s conversations.
Why Develop a Social Media Strategy with Rapid Solutions?
The Social Media landscape is truly alive, and ever-evolving. At Rapid Solutions, we believe that engagement without strategy leads to disappointing results for effort and even reputation crises.
We specialize in crafting social media strategies that amplify your brand’s voice across various platforms, and turn the theory into a thriving, positive community. Our approach helps you connect with your audience, build meaningful relationships, and drive engagement by aligning your social media efforts with your overall business objectives. From channel strategy, to engaging content plans, we make the algorithms work for you, building strong followings that resonate with your brand personality
Our Social Media Strategy Services Include:
Our social strategists believe that true audience insights form the foundation of all your online, social and campaign strategies. We set out to understand who your audience is, what they care about, where and how they interact online, and how (or if) this is relevant to your business.
With this insight, we help you identify the most effective social media platforms to invest in, based on your audience and goals. Not all social media platforms are suitable for every business, and not all of your business’ messaging will be relevant on each, either. We will report on the key messaging recommended on each channel, the types of media and how often you should post to get the most out of your efforts. We’ll also show you how to use native channel functionality like shopping, hashtags or filters to boost your presence.
We have expertise in:
- X
- YouTube
- TikTok
Once we understand who we’re speaking to, where, our strategists and content specialists develop a cohesive content strategy, with content pillars rooted in business objectives and audience needs. Alongside the platform strategy, this informs our content calendar that ensures key messaging is cohesive and we are planning regular posting across platforms, keeping your audience engaged and informed.
Our content plans optimise each platform’s algorithms, using formats that work best per platform, and tactics such as hashtags and mentions. We don’t force conversations or broadcast; we join relevant conversations and engage organically with our communities and beyond.
We are well versed in the leading social listening and scheduling software, including Hootsuite, Brandwatch and Sprout, so that you never miss a post, comment, like or mention.
Proactively join into relevant conversations, surprise and delight your customers and keep crises at bay by continuously monitoring interactions and mentions of your brand online. We believe that well planned, well-timed and consistent engagement within these communities is key to building relationships and customer loyalty.
At Rapid Solutions, we use a combination of Social listening tools and methods to keep you relevant. We establish a tonaly correct brand response matrix to enable consistent brand personality and empower your teams – or our in-house community managers- to confidently respond to your most commonly received questions and comments. We never forget crisis control, where we devise a solid plan for those “just in case” scenarios, enabling you to react in a considered way, immediately, when time is of the essence.
In addition to your “always on” approach, we love to work with our clients to launch targeted social media campaigns that promote your products, services, or events, driving specific business outcomes, like a new offering. We develope a communication strategy, how this fits into your current content planning and personality, and design a campaign look and feel that compliments your existing presence. We recommend a blend of social advertising that works for your audience and budget using channels that work for you. Keeping a close eye to our reporting and analytics, we are agile in our content plans and design processes, ensuring you are always getting the most bang for your buck.
Whether campaign driven or always on approach, we provide regular reports on your key performance metrics across your chosen channels. We process and analyse the data to form insights that help us fine-tune strategies and tactics for improved results at set intervals. When aligned to internal KPIs, you are able to really understand your ROI on social investments and activity.